
PRIVE New Collection: Feels Like Strolling Around Italy
When we think of Italy, one thing that consistently stands out in our memory is Italian craftsmanship - Prive New Collection.
Renowned for its commitment to quality, tradition, and innovation, Italy has long left its mark on art and design. Its impeccable attention to detail results in products that captivate and stand the test of time. Italian craftsmanship draws on heritage, quality, innovation, global influence, and cultural identity, making it a lasting force in design.
In celebration of this rich heritage, PRIVE recently introduced a special collection, “Holiday in Italy”. This collection captures iconic Italian landscapes, locations, and events, bringing the country’s charm right into your home. From spacious armchairs to luxurious beds, we design each product in the collection to enhance the atmosphere of any room. In this article, we invite you to discover some of the standout pieces and the captivating stories behind them, all inspired by Italy’s beauty and rich history.

Sanrico
Inspired by the serene beauty of Italy’s lakeside, Sanrico captures the essence of tranquility. We pair the fabric, reminiscent of the calm Mediterranean waters, with cushions in hues reflecting the sandy shores and local plants. The sofa’s curved design mimics the sweeping shoreline of Lake Iseo, adding a natural, panoramic elegance to any space.
Sitting on the Sanrico evokes the sensation of lounging by the lake, accompanied by the gentle breeze and the soothing rhythm of the waves. It is a beautiful reminder of the soothing, picturesque Lake Iseo shore for you to experience.

CALTO
In the quaint town of Calto, the historic Palazzo Riminaldi stands as a beautiful ancient palace. Once home to Alessandro Riminaldi, a man renowned for hosting lively gatherings filled with music and laughter, the palace also holds a more mysterious tale—one of secret rooms and mystical books. Legend has it that Alessandro and his guests disappeared one stormy night, leaving behind whispers of a powerful secret.
Inspired by this fascinating history, Calto embodies the charisma and mystery of the Palazzo. Its striking yellow fabric pays homage to the palace’s storied past, evoking a sense of timeless charm and intrigue.

BOLOGNA
Imagine wandering through the ancient streets of Bologna, where tales of centuries past meets the warmth of Italian craftsmanship. Our Bologna bed frame, with its off-white hue and wooden accents, reflects the city’s unique blend of tradition and modernity.
Designed with meticulous care, this bed captures the spirit of Bologna’s medieval elegance. Its smooth curves and sturdy construction echo the city’s architectural heritage, while the serene color palette mirrors the peaceful landscapes surrounding Bologna. More than just a piece of furniture, Bologna is a tribute to the artistry and culture that have defined the city for centuries. It invites you to experience the timeless sophistication of Bologna from the comfort of your own home.
To bring a touch of Italian elegance into your home, explore “Holiday in Italy” collection by PRIVE. We design each piece to evoke the beauty and history of Italy’s most iconic locations. To learn more about our products, visit us at prive-living.com.